Why choose email lead generation? How effective is it for your marketing strategy? To understand these questions, you must first understand what email lead generation is. It is nothing but a collection of leads through the use of an email opt-in form. Simply collecting the potential customer’s name and email address is called “email lead generation. Targeting the right audience is very crucial for every company, and they come up with new and innovative ideas to make that happen. But among all those ideas, email marketing has proven to be the most reliable and effective way to generate leads. However, an email lead generation strategy requires more than just collecting the leads. It requires constant attention to these leads as they are the ones who turn into potential customers, and with a systematic strategy, converting these leads into customers is a piece of cake. Now for the most important question: why is this strategy important for any business? Ideally, for any business, generating more sales is as important as having a customer base. We don’t want to start a business where people only view our brand from the outside without making any actual purchases. If your business, for example, does not have any strategy involved when it comes to gathering leads, then it will struggle to make any sales. With an email lead generation strategy, this can be avoided. About 48% of marketers believe that email marketing is one of the most effective strategies for producing more leads online. Now let us further look into this and learn more about how you can also include it in your business today.
Call To Action!
Have you ever noticed how every advertisement email has a call to action at the end of it? This is not a natural coincidence. One of the major strategies of email marketing is to always include a clear and compelling call to action at the end of the email, which is convenient for the readers to understand. Using creative language in the CTA will also attract many readers’ attention and give them a push to make a call or follow through. Adding an element of surprise is the key here. Some of the major tips that you need to keep in mind before creating a call to action are:
Texts that promote the users to take action: When the readers see the email and the call to action, they must be compelled to take action. For example, try using texts like “Try one for free today”, or “Come and get the discount”.
Less is more: When it comes to CTA, readers don’t want boring, long texts that are not going anywhere. So try to keep it short and use just three to four words.
Sense of urgency: CTAs should always create a sense of urgency among the readers. Therefore, try using texts like “Only 3 days left”, or “The offer is valid only tomorrow.”
Subject Lines Are Important
As established before, a sense of urgency is important when it comes to grabbing the attention of the customers. Therefore, it is ideal that you get creative with how you compose an email. Try incorporating elements like bold, italic font, and even emojis to grab the attention of the readers to see the most important part of the email, the subject line. You will notice a drastic change when you use this strategy as it greatly increases your email open rates and customer conversion rates. You can also include current events in the contents of your email to have a more engaging audience. For example, if your email is about food, then try to incorporate current events or places that are focused on food to gain curiosity.
Legitimate Contents
Providing content for the sake of providing contacts is really not the way to go when it comes to email marketing. Don’t we all get hundreds of business emails every single day with nothing but boring content? Don’t be on that list of ignored emails anymore. Try writing emails that provide useful information for the target audience. When it comes to advertising your brand or marketing your brand, it is very important to prioritize quality over everything else. Do your research, find your audience’s needs, and create intent-based content.
Lead Scoring
Reaching the right people at the right time is a great challenge when it comes to marketing. This is where lead scoring can help you. Lead scoring ensures that you attain high-quality prospects. This is also an amazing method to follow if you require help in sorting and prioritizing your leads. Lead scoring is also an effective method to get leads that are most likely to welcome your emails. Using email automation in your lead scoring is a great way to enhance your email marketing. For example, if you identify a customer who has viewed a certain product on your website, then offering the customer a 30% discount on the same product in your emails will most likely increase your sales.
Social Media Can Be Helpful
One thing the company fails to understand is how helpful social media can be. It is a very powerful tool that you can use to improve your email list. Various email marketing agencies recommend using social media for more exposure. Try adding your CTA to your social media profiles and try posting every day. Make sure you promote your email list on social media and vice versa. By doing so, you will gain more social media followers and your email list will also grow at the same time. There are tools like the Facebook marketing tool or the Twitter marketing tool that you can use to promote your brand on that platform. There are other tips that you can follow to further enhance your process. Upgrade your posts and then promote them on Pinterest to gain more traffic and an audience. Opt for a sign-up button and an opt-in form on your Facebook page to provide your audience with the opportunity to sign up for your email list. Facebook ads are one of the best ways to grow your business and gain more views. One thing you have to remember when it comes to writing an email for your brand is that it should be clean and concise. Everyone is busy, and no one wants to read long, boring emails. Keep the emails visually appealing as well. It is also very important to download all your contacts to your computer, regardless of the email database you develop. This will work as a backup for you in case your current device fails. This is very important if you have many contacts because you cannot go around posting on your social media that your contacts are lost. This will greatly affect your business. Also, another key point that you need to remember is that you should never buy into email lists. By doing so, you will end up with your contents in the trash or in the spam folders. This also eliminates the prospect’s free will to opt-in to emails. Starting off a relationship between the customer and the brand like this will affect your sales. So, if you decide to use email marketing for your business, just remember to prioritize quality over quantity.
